Live Seminar / Typical Course Outline
NOTE: All full-day live seminar attendees get unlimited access to our online course resources after the training, which is like going through the entire seminar--and more--at your own pace. It's over 200 web pages of content, mostly presented in step-by-step format. If you are curious to learn what's included online, see our table of contents. (Please note online course access can be purchased inexpensively on its own, without attending a training.)
From past experience, we feel the range of topics covered demand a 7- to 8-hour seminar to ensure
there's adequate hands-on and Q&A time. However, modules can be customized, eliminated or presented to only certain groups (recommendations noted below). The start times are merely suggestions.
- 8:30a-9:50a: online recruiting strategies; obtaining targeted information for competitive intelligence; creating a recruiting e-newsletter and/or blog; using autoresponders better; online job posting strategies.
- 9:50a-10:00a: refreshments break
- 10:00a-11:00a: using newsgroups, listservs and user groups; targeted email address datamining; advanced Boolean searching on newsgroups for contacts and resume mining (including from your competitors)
- 11:00a-11:10a: refreshments break
- 11:10a-12:00p: advanced searching on web pages (using Google and other major search engines, blog search and other specialized search tools), including site Flipping, X-Raying, peeling back URLs, etc.
- 12:00p-12:30p: lunch break
- 12:30p-1:00p: how to make your web site more effective as a recruiting tool (usually done with just the company web site development / maintenance team over lunch; optional for other recruiters to attend this module)
- 1:00p-2:00p: advanced searching on web pages (continued), including applied candidate mining via: online social networking portals (advanced methods on LinkedIn.com, etc.), professional associations, certifications, trade magazines, speakers/panelists at conferences, college alumni, etc.
- 2:00p-2:10p: refreshments break
- 2:10p-2:45p: identifying and evaluating relevant free and fee-based niche web sites; tapping virtual communities and web rings.
- 2:45p-3:15p: Spiders, broadcast job posting and multi-database resume search tools. Hands-on demonstration of free trials of selected software tools to automate certain portions of the online recruiting process.
- 3:15p-3:25p: refreshments break
- 3:25p-4:00p: Specific tips for increasing online recruiting productivity, including bookmarklets, targeted/personalized email campaign tools, and discussion of selected Tools of the Trade items from course Appendix.
- 4:00p-4:30p: Review of optional follow-up AORT Internet recruiting certification tasks; further review of topics people want more coverage on, or that the seminar instructor perceives as deserving more practice time; time for additional Q&A; attendees complete seminar evaluation form.
For on-site custom seminars, whether you choose to include all modules or eliminate some in order to shorten the overall seminar length, the cost is the same.
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