A d v a n c e d   O n l i n e   R e c r u i t i n g   T e c h n i q u e s
Recruiting-Online.com logo
Select a choice from
any of the menus below:

Online seminar
- Login to course
- Pay for access
- Evaluation form

Contact
- Inquiry form
- - Call 508-930-9391

blank gif

This is an abbreviated version of the corresponding content from our popular Advanced Online Recruiting Techniques course, explaining methods and resources applicable to recruiting in any industry, function, geography or level. Learn more about or register for our live seminar or online course! Or return to free sample content.
Learn more about online recruiting
at www.Recruiting-Online.com

Corporate and Collegiate Alumni Networking Services

Corporate alumni sites have become useful tools for employers to attract ex-employees back into the fold. Other goals are to maintain enough goodwill to get referrals of others for potential employees, and at least maintain top-of-mind awareness. (This article summarizes the concept well.)

College alumni sites serve analogous purposes: keep ties to former students to encourage donations or some other giving-back type of relationship.

Typically, these sites combine a searchable database of former employees of a company, notices of job postings and events, and a means for members to communicate and/or network, and are created by third-party vendors. Some of the simpler systems are nothing fancier than a free Yahoo! Group where members can post and read messages, usually created by a motivated ex-employee.

Though it's a niche in relative infancy, expect it to grow significantly when the economy next surges, when workers feel confident enough to start looking outside for jobs, and the war for talent becomes tight once again.

Some of the third-party services allow companies to advertise job openings, etc., on them (e.g., Big4). While those dedicated to a single entity (e.g., one corporation's or one college's alumni) may allow free access, most usually limit to members-only messages. Though we would not ethically endorse it, realize that many people obtain a login to these systems through a contact who is a member, and this allows them to tap into the network. You might feel more comfortable asking a colleague who's an alum of the desired organization simply to post a message for you (if it's a legitimate job listing, you shouldn't encounter resistance).

Here are some lists of alumni sites as well as vendors in this space with buzz/potential. The latter should contain links to their clients' individual alumni sites:

  • Alumni in Touch is a third-party vendor that definitely has searchable resumes for employers as part of their business model
  • Aptium - founded in 2001, this Cape Cod, Massachusetts-based company has become a leading vendor in creating and hosting corporate alumni solutions
  • Big4 is geared to global alumni of the Big 4 accounting/management consulting firms (actually 8 if you count the spinoffs) and has a careers tie-in to job board JobsInTheMoney but the site offers a free basic search by company name or person's name, too.
  • Cohesion Services - created its Microsoft .NET based Cohesion Engine product in May 2002 and serves corporate and collegiate clients (e.g., see marchFIRSTalumni).
  • Corporate Alumni hosts over 100 companies' groups (see the list), which includes many of those under Job-Hunt below
  • Employer Alumni groups list (a few dozen) from Job-Hunt
  • Harris online communities: This company is better known for its college alumni directory books and CD-ROMs, but they do online communities for colleges and corporate alumni, too. Major tools offered (availability varies by community) include: targetable broadcast email and reporting for the administrators, as well as change-of-address tracking to obtain/verify the most recent email, phone and mailing addresses; FirmNotes (permits alumni to create and post business profiles, updates and social activities); a searchable online directory by many fields; events calendar; and a career recruitment and mentoring application.
  • ReadyPortal enables companies such as Procter & Gamble and Cisco Systems to host their own corporate alumni site, and offers a free white paper on the benefits
  • SelectMinds is a vendor that creates and hosts corporate alumni sites (average cost under $75,000/year); see their press releases listing some of the companies for which they've developed alumni sites.
  • Yahoo! Groups has compiled a list of its corporate alumni mail list groups (over 600 and growing), created by ex-employees of each individual company. You can see how many belong to each.
Click here for a directory with more vendors and individual alumni sites, or search for "corporate alumni" on a major search engine.

This is an abbreviated version of the corresponding content from our popular Advanced Online Recruiting Techniques course, explaining methods and resources applicable to recruiting in any industry, function, geography or level. Learn more about or register for our live seminar or online course! Or return to free sample content.

Copyright 1997-1998 Glenn Gutmacher. Copyright 1999 - Recruiting-Online.com. All rights reserved. No copying or redistribution without written permission. Email to request.