How to Use the Web to Find Employees -- Fast
by Glenn Gutmacher, Recruiting-Online.com
The biggest impediment to growth of most promising New England high-tech companies isn’t money, it’s finding enough qualified employees to do the work. Today’s reality: just about every desirable candidate is already working somewhere else. Many workers aren’t necessarily searching for a new job, but would consider a good one if it were presented to them: what HR folks call "passive job seekers."
But you don’t have an unlimited budget to ferret them out, and the best-known methods are inherently problematic:
So you need inexpensive ways to find desirable people, and get them to leave their current job to work for you. You can achieve this by:
Can you do all this without hiring a telemarketing phone bank? In this column, I'll show you some ways to do #1 for FREE; the rest I’ll cover in future articles.
ADVANCED SEARCH ENGINES
Though there's no lack of Internet search engines, most don't support complex boolean searches. If you want to do narrow-targeted searching to find just resumes or people with specific skillsets, avoid Yahoo, Excite, etc. You need Infoseek, HotBot or my favorite, Altavista.
You can, of course, substitute other values in the above template based on the candidate skillset and location you seek. It’s not just techies you can find this way. If you’re looking for customer service staff, you can substitute skill terms like ("customer service" OR "customer care" OR "help desk") - synonyms are important, because you’re searching by keywords, and if the candidate calls it one thing and you use different terminology for the same thing, there’s no match!
Other great places to find passive job seekers are virtual communities. These are mega-sites that provide free web page space, email, bulletin boards, chatrooms, etc., to individuals that let them express themselves and help them find others with similar interests. Their rapid growth has resulted in huge communities: some, like Angelfire, Geocities and Tripod, have millions of members EACH. As a result, larger Internet companies bought them and added more functionality, including advanced search.
For example, let’s say you wanted to find resumes of electrical engineers in Massachusetts. Just go to www.geocities.com and in the Search box under “Explore Our Neighborhoods”, type:Then click the Search button. Wonders never cease! Even many smaller (and more targeted) virtual communities can be searched this way. For example, visit www.utexas.edu/world/personal/ for links to personal pages at particular U.S. colleges.
Glenn Gutmacher, President of Recruiting-Online.com, developed the Advanced Online Recruiting Techniques seminar in 1997. He can be reached at email@example.com.